07 March 2006

ADEX Show Announces New Exhibitors and Programs

With an influx of new exhibitors and with existing exhibitors significantly increasing their booth presence, organiser Suntec Integrated Media (SIM) has announced that the Asia Dive Expo 2006 (ADEX) will be a full 60% bigger than ADEX 2004 held in Singapore.

This increase in the number of world-class companies taking up booths at ADEX 2006 promises to attract a larger pool of quality visitors.

The marked growth in the number of equipment manufacturers is one of the main crowd-pullers at this year’s show. Top names like Bare Wetsuits, Coltri Sub, Cressi Sub, L&W Compressors, Mares, Nitrox Technologies Inc and Ralf Tech have pledged their presence at the exhibition to expand their footprint in Asia's burgeoning dive market.

At the same time, the participation of these manufacturers and their organization of value-added events like Distributor Workshops bring in more trade visitors keen on expertise transfer. Key manufacturers like Dadriba and Mares will be conducting such workshops to equip their distributors with product knowledge, product updates, marketing support and the service and maintenance of equipment.

Said Roel van Leeuwen, Director of Suntec Integrated Media, "It's good news to see some manufacturers effectively doubling the booth space because they've recognised that ADEX is the ideal regional platform from which to do serious dive business. What makes ADEX different from other dive shows is our 'holistic' approach to the dive business.

We've created the broadest possible range of programmes designed to draw quality visitors from distributors and dive operators, to travel buyers and consumers. The interaction between these different types of visitors and exhibitors really makes our show special."

ADEX 2006 has also designed and incorporated other winning programmes aimed at drawing in quality visitors. One such programme is the Dive Certification Updates, which will be a hit with dive centres and training agencies. This module offers agencies, like PADI, an excellent opportunity to inform their members on the latest training programme, product information and promotions, new course materials and marketing support.

The Dive Travel Symposium is another not-to-be-missed event for trade visitors. It brings together regional and international travel buyers who will present on travel-related topics such as how to package dive destinations and what would interest travel buyers from various markets. Any one in or related to the dive travel business could gain insight from what the experts look for when they are out shopping for destinations. Those attending will also have the privilege of meeting Mr. Tom Ingram, Executive Director of the Diving Equipment and Marketing Association (DEMA), who will also be speaking at the Dive Travel Symposium.

"There is no better platform within the Asian marketplace for all the key players in the dive industry to come together in a mutually beneficial dialogue than at ADEX. It offers a critical opportunity for all those involved in the business of diving to grow their business and reach out to the people who matter, said Mr. Tom Ingram, Executive Director, DEMA.

"DEMA fully supports and endorses ADEX as the premier international dive exhibition in Asia. We urge all our members to participate actively in ADEX so as to reap the benefits of its excellent programmes and leverage on its pool of quality exhibitors and visitors."

Trade visitors are invited to pre-register for free entry to Asia Dive Expo at www.asiadiveexpo.com / Visitors / Trade Registration. Visitors who register before 10 March 2006 stand a chance to win an L&W Compressor worth S$5,000.

Asia Dive Expo, held from 21-23 April 2006 in Suntec Singapore, is organised by Suntec Integrated Media. Established since 1995, ADEX is the leading international dive exhibition in Asia and expects to welcome 150 exhibiting companies and 10,000 visitors. It offers companies in the dive and travel industry an integrated and cost effective marketing platform utilising multiple media such as exhibit space, print media, e-marketing and vital face to face contact time with key stakeholders. For more information on ADEX, please visit www.asiadiveexpo.com

Source: www.divenewswire.com


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