28 October 2005

Mares Introduces: SHE DIVES! Inspired by Women - Designed by Women - Dedicated to Women

Mares Introduces: SHE DIVES! Inspired by Women - Designed by Women - Dedicated to WomenMares announces the introduction of a new collection of diving products specifically designed for women. SHE DIVES offers a complete range of products for the women's segment of the market.

Mares assembled an international team of women divers/designers to create a collection of products that are both better to dive with and beautiful to look at. SHE DIVES utilizes materials and designs that accommodate the many possibilities of a woman's figure. SHE DIVES allows women to dive more comfortably and more fashionably.

"We have listened to the many requests/demands from female consumers and dive shop owners," states Phil Mintz, Director of Sales and Marketing, Mares Diving Division of Head USA. "They consistently tell us that most diving equipment is designed for men, by men. SHE DIVES makes perfect sense considering the large percentage of female divers throughout the world."

Debbie Knight of KNIGHT DIVER AQUATIC CENTER, Edgewood Maryland states "Finally a manufacturer is catering to the woman diver."

The SHE DIVES Collection contains Suits, BC, Fins, Rash Guards, Masks and Snorkels. Additional products will be added later in 2006. The Mares District Sales Managers are out in the market place presenting the SHE DIVES collection now, for both Preview and Spring 2006 delivery.

HEAD USA is part of the HEAD NV Group, which is based in the Netherlands and listed on the New York and Vienna Stock exchanges. The HEAD NV Group is a worldwide sporting goods company that manufactures and markets products under the HEAD brand (racquet and winter sports), Penn (world's #1 tennis ball and racquet ball brand), and Tyrolia (wintersports bindings), in addition to the three diving brands (Mares, Dacor and Sporasub).

HEAD NV's Chairman is Johan Eliasch. The telephone number for the Diving Division is 203 855 0631; fax 203 866 9573; website www.mares.com. For HEAD USA information, log onto www.head.com.

Source: www.sportdiver.com


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